Having been employed full-time by Aluro Healthcare, a distributor of high-quality dental and medical supplies to dental professionals throughout New Zealand, I've had the opportunity to create a variety of print & digital artwork for them. A major project I've contributed to is the content planning and design of the quarterly customer magazine. Other daily tasks included social media graphics, marketing emails, web banners, and more.

My work on the Spotlight customer magazine provided invaluable experience in creating on-brand graphics for leading dental products. This role honed my ability to adapt design styles quickly and expand my understanding of core design principles and techniques. Over several years of working with the same product lines, I developed a knack for refreshing and enticing designs, constantly finding new and creative ways to showcase these established products.

Below is a selection of marketing emails I crafted for several leading brands Aluro represents. These emails showcase a range of approaches, from promotional campaigns and product launches to brand storytelling.